The St. Martin / Sint Maarten Tourism Bureau is responsible for promoting one of the most diverse and appealing islands in the Caribbean.
The island is well known for having dual governments, the French side known as Saint Martin and the Dutch side, Sint Maarten. Traditionally both sides of the island would promote themselves independently, but in the aftermath of Hurricane Irma, the French and Dutch tourism bureaus decided to join forces. They required video content to help promote that the friendly island was now ready and open for business.
The challenge was unique as not only do both sides of the island have their own specific identities, but the amount on offer to a visitor for an island this size is remarkable. The Dutch side is known for their casinos, cruise ships and nightlife, while the French side has a more laid back and eclectic nature. In addition there were additional clients representing the Harbor and the Airport. Creating a video that captured as much of the island as possible while delivering the vision of everyone involved within a 2 week period was exactly our kind of challenge. We presented various pitches, the final concept was a hybrid of a traditional tourist video coupled with stylized shots that appear to be taken by personal digital devices.
To keep costs down we kept our crew numbers, and gear list lean and mean. The shoot was spread over 14 consecutive days, after learning the scope and quick turnaround required.
We had to take on a fairly Run & Gun approach. We began the shoot on a RED Dragon 6K, which unfortunately suffered technical issues very early on, with repair or replacements was not an option, so this forced us to be resourceful, with the resulting video being shot on a variety of formats, DSLR, GoPro and iPhone, as well as a Phantom 4 Pro drone. The final video was edited on location and delivered 24 hours after shooting had commenced in time for the client to present at a major Travel Expo in New York.
We then decided to finally visit the beach without any camera gear and enjoy a daiquiri or three.
The final result was a captivated video that reached hundreds of thousands of travel enthusiasts through social platforms like Facebook.